Storks, Turkiye’s first jewellery brand, presents its flamboyant and stylish collections to jewellery enthusiasts and industry professionals from all over the world at the 53rd Istanbul Jewelry Show where the giants of the industry giants met. Storks, as a trendsetter in the industry with its style of design and special collections, shined with its baguette rings, elegantly sparkling bracelets, and special designs combined with natural colored gemstones.
Putting a Turkish signature on the jewellery style at the Istanbul Jewelry Show held between 16 – 19 March 2023, Storks exhibited all stylish options from the baguette group, which is the most trendy jewellery of recent years, the diamond group, the men's collection to the Rainbow series that reflects the harmony of colors, the entourage group that carries the charm of the classic, the Storks ring which consists of two rings nesting together as a first in the world…
Hakan Kocabaş, a Member of the Board of Directors of Storks, underlined that there is much progress to be made, stating that they have made Storks products popular all over the world with their world-class product quality, design and brand value. “We made our plans to expand our network of stores internationally and in Turkey and increase our exports. Today, we export approximately 80 percent of our production to about 30 countries with a rising success rate, and we are the leader in diamond jewellery exports among Turkish brands. We, as Turkey's first jewellery brand and as a 'Jewelry Master'…, aim to put a Turkish signature on the jewellery style all over the world' said Kocabaş, sharing important tips on the style themes of 2023.
'In 2023, we will see the next generation colored jewellery more often'
Stating that the back-to-nature trend has also come forward in jewellery, as in all style groups, Kocabaş added that the contemporary jewellery they created with diamonds and natural gemstones, which provide a balanced style with their ostentatiousness as well as their warmth, came to the fore. ‘Although jewellery and diamonds seem to be the preference of only a certain segment and age group, we observe that this is compensated with the new generation. Now, young people want to combine more sporty cuts and colored gemstones with casual style and adapt it to daily style. They want to see jewellery as an accessory that can be used not only on special occasions, but also every day, by revealing their own style. We see this colored jewellery trend much among the style themes of 2023. The 'Rainbow' series, which we, as Storks, created including all the colors of nature, attracts a lot of attention at the fair as well.
Baguette cuts stand out with their price advantage
Kocabaş states that especially the young generation is brave to go beyond the classical lines in jewellery style, expressing that they can turn to different choices even in stereotypical occasions such as proposal. In addition to the classic solitaire ring, baguette-cut diamonds, which are on the radar of the new generation, stand out with their price advantage as well as displaying a flamboyant appearance.
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